About the Bev Director of eComm & Retention Role
Bev is on a mission to ‘Break the Glass’ - we’re a female-founded beverage brand giving a voice to women in spaces where there’s never really been one, starting with the alcohol industry. At Bev we’re working hard to empower underrepresented voices and build strong communities and spaces where people can completely own their fun - however they choose to do so. We are changing the industry and looking for incredible people who want to be a part of building a truly iconic brand on a mission.
We’re looking for a data-driven, customer-centric Director of eCommerce & Retention to join our team and oversee the growth of our eCommerce platform and team. As the Director of eCommerce and Retention, you will be responsible for holistically improving Bev’s LTV, AOV, repeat purchase rate, churn rate, and other growth metrics, with a retention-focus. You’ll play a key role in growing Bev’s eCommerce team, hiring & managing at least one direct report immediately (team structure & hiring plan ongoing) - along with managing with multiple agency partners and working cross-functionally across Bev to achieve ambitious goals.
What You'll Love About Us
We are a team of smart, interesting, diverse, funny, and loving people
We offer competitive compensation with a quarterly bonus structure, health benefits, 401k, wine, cat cuddles and more
We take the responsibility to make sure you are excited, happy, and find fulfillment in your work very seriously
We value fun! we host happy hours, dance parties, and off-site retreats (when not affected by global pandemics)
We offer unlimited PTO. This includes unlimited vacation, sick days, and wellness days because we understand the value of health, relaxation, spending time with friends and family, and traveling the world
We believe a healthy body equals a healthy mind and as such offer virtual and in-person team workouts!
What You’ll Do
Set the strategy for and oversee Bev’s overall eCommerce business and the performance of related channels (email, sms, seo blog, loyalty, subscription)
Set online/cross-channel marketing strategies with VP of Marketing
Set & manage eCommerce calendar, product launches, and all online promotional campaigns (i.e. 4th of July, Black Friday)
Own the customer lifecycle. Maintain a deep, holistic understanding of the customer journey and all Bev channel interactions - leverage this understanding to identify opportunities and across channels and lifecycle stages
Build and grow key programs like Bev Club (subscription) and Smile.io (loyalty & referral) - you have the freedom here, push the boundaries on how these programs exist in today’s world, how they operate and how exclusive campaigns, products, and events can ‘wow’ and delight these specific customers
Work closely with Director of CX to continuously delight customers and maintain a seasonal cadence of new packaging, inserts, stickers, etc. and loyalty/club-exclusive products
Be one with your data! Become super familiar with all Bev’s data & analytics tools (we’ve built a best-in-class customer data platform we’re excited for this new role to get their hands dirty with!) - utilize tools & data daily & effectively to inform strategy & team priorities (SQL experience a plus, but not required)
Develop best-in-class segmentation and personalization strategies to give our customers the most relevant experience possible across channels
Plan, run, and analyze A/B experiments to improve performance and customer experience
Oversee and manage relevant agency partners as relates to eCommerce channels & activities, including: design, development, paid media, and SEO (will discuss with VP marketing how exactly this responsibility will be divided)
Efficiently manage budget & identify areas for long-term investment/cost-reductions
Stay on top of eCommerce / retention trends and maintain Bev as a growing leader in the space through innovation
You are a seasoned eCommerce / retention expert with a deep understanding of eCommerce development, user experience, retention, driving sales through cost efficient marketing programs and conversion optimization. Minimum 3-5 years of experience.
Proven track record managing a team and hitting/exceeding goals while staying on budget
Significant experience utilizing data & analytics tools to inform strategy & priorities. SQL knowledge is a plus.
Excellent project management, communication, and presentation skills
Excellent attention to detail and time-management skills. Ability to prioritize and problem solve in a fast-paced, deadline-driven environment.
Proven ability to learn new tools and software quickly and independently